Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

“One of the things we have said from the start is that our goal is the same as our executives' goal, which is to make people better at their job and to give people better managers.” The average age ...

Corporate Social Responsibility programs are a great way to bring your brand’s mission to life and unite employees across the organization around a shared purpose. Drawing from my own experience, here ...

How can we prepare students for a world increasingly influenced by artificial intelligence? If you are in the education field, it’s likely that you are dealing with AI in some way. “AI readiness” has ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...