Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

The current market, with fewer jobs available, is in stark contrast to what we saw during the Great Resignation (a term coined by Anthony Klotz), where there appeared to be a spike in the number of ...

Many people dream of starting their own business. Running an enterprise in your home, garage or on the go means you can take ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Guest host Hank Green and Digitas CEO Amy Lanzi go deep on digital marketing, AI, and the ...

Hype cycle impact. Generative AI’s adoption follows a two-stage hype cycle: refining technology and identifying practical use cases. Content-driven AI. Generative AI is changing how content is created ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...