Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

If you’re looking to get more out of your website’s visitors, Unbounce is a blog you’ll want to bookmark. They started out as ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Running a small business these days means you’re probably wearing a lot of hats. Getting your business noticed online can ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...