If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different ...

Dr. Elizabeth Yuko is a bioethicist and adjunct professor of ethics at Fordham University. She has written for The New York Times, The Washington Post, The Atlantic, Rolling Stone, CNN & Playboy.

When you're applying for a loan, whether it's auto financing or a mortgage, the numbers matter. One important figure to understand is your loan-to-value ratio, often abbreviated as LTV. This is the ...