A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one. A successful PPC campaign begins with a strategy.

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

If you use Microsoft Excel regularly for studying or work that requires a spreadsheet to be filled with data-driven information, then you know it can be quite difficult and time-consuming to decipher ...

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast. Many marketers unknowingly make costly mistakes due to hidden platform settings, ...

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive. This holds true for the vast majority of clients we’ve worked with. You can ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...