A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

Luisa Maria Diele-Viegas is the director of the Laboratory of (Bio)Diversity in the Anthropocene at the Federal University of Bahia in Salvador, Brazil. When I finished my PhD in March 2019, I was ...

Turning a great idea into a viable startup takes patience, perseverance and more than a little luck. But when an idea originates in a lab — whether it’s AI, biotech, robotics or another deep tech ...