There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

The concept of a skill matrix was introduced when a manager’s supervisor asked about coverage during vacation and whether a matrix of key competencies was in place. This highlighted the importance of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Growing a company is not just about expanding existing services and product offerings. It is ...