An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Every social media app has its own secret sauce—the algorithm. For example, TikTok’s algo is so good at keeping users engaged in the endless scroll that it’s worth $200 billion on paper. The algorithm ...