In the ever-changing world of SEO and the rollercoaster of algorithms, many of us are tempted to keep chasing the newest techniques: As long as we keep our finger on the pulse, we'll keep up, right?

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...