Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

Watch the best free throw shooters in basketball, and you’ll notice they always bounce the ball a specific number of times, maybe tug on their shirt sleeve or spin the ball in their hands a certain ...

Golf Pride is doubling down on its popular Align raised reminder grip technology with the release of its new Align Max grips. Align technology has been available since 2017 across many Golf Pride ...

For years reminder grips were a staple on the clubs tour players used (Ben Hogan, in fact, was known to place part of a wire hangar under his grips to promote a weak grip to prevent the hook he hated) ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...