In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

“Computer, analyse.” In science fiction, characters don’t need programming skills to extract meaningful information from their data, they simply ask for it. Now a growing number of companies are ...

Each week since 1977, researchers at the Portal Project have monitored how rodents, ants and plants interact with each other and respond to their climate on plots of land in Arizona. At first, the ...

Thomas C. Redman is the president of Data Quality Solutions and the author of People and Data: Uniting to Transform Your Business (Kogan Page, 2023). Donna L. Burbank is the managing director of ...