1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Data analysis does not remove the need for leadership; it requires business leaders to learn to incorporate data into their decision making and effectively train and support their teams to do the same ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...

In my 20 years of experience, I've seen how data centralization and visualization can support strategic decision making by making complex data from multiple sources clear and easy to interpret. This ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Management accountants stand at a crossroads. The landscape of business is rapidly changing, driven by the explosion of data and the Fourth Industrial Revolution. Business intelligence and analytics ...

Finance often has the modelling skill and data discipline; HR has the context about roles, behaviours and work design.

This is how to drive business growth and innovation by merging analytics and AI with human understanding and insights.