David Kativu, creative director at Hot Neon Learning, speaks to the crowd at YYC DataCon. – Photo by Paulina Ochoa, Digital Journal David Kativu, creative director at Hot Neon Learning, speaks to the ...

To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

A large corporation structured to reward efficiency and scalability, however, may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its ...

Storytelling takes what people already know and brings them in to engage them and evoke memory and emotion. It helps people make sense of events, actions and aspirations, while helping them interpret ...

At View Conference, top directors from DreamWorks, Netflix and Sony discuss how real-time tools, fan culture and AI are ...

From Bajaj’s region-rooted campaigns to Hoopr’s music-driven storytelling, brands are finding new ways to speak to Bharat; ...

Cultural transformation is essential for successful technology adoption. A culture of continuous learning, agility and data-driven decision making must be embedded in order to integrate new ...

Creating a digital vision board is a powerful and creative way to set and visualize your personal and professional goals.