Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

The fight against spam never seems to end. Spammers constantly change their tactics to get noticed, and email services and their users constantly try to stem the incoming deluge. Spam filters help, ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

For several years, I have kept two to-do lists for work (that’s how much I love them—one just wasn’t enough). One of my lists contains tasks that require deep, focused work and demand a decent chunk ...

Communicating over email is a necessity for most office workers, and it's causing a lot of stress. A majority, 60%, of people say the volume of emails they receive at work adds stress to their day, ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that 49% of consumers say they’d like to receive an email from a company every week? Email is a marketing channel you can ...