AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

THE PIZZA HUT in Plano, north of Dallas, looks much like any other. Cars draw up at the drive-through window. Inside the restaurant, staff slide pizzas out of the oven into cardboard boxes. But this ...

When Georgia State University professor G. Sue Kasun taught a new course this summer, she used generative artificial intelligence to help her brainstorm. Kasun, a professor of language, culture and ...