Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Whether it’s the acrobatic combat of the most recent “Doom” installation or the adorable ways “Animal Crossing” characters socialize, today’s video games blur the line between interactive ...

Start small with AI and personalize its use for big impact. Overcome resistance by leading with examples and celebrating small wins. AI boosts efficiency, but human creativity still drives innovation ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...