AI is powerful, but it is not magic. Just because developers use AI tools does not mean outcomes will improve automatically.

The concept of Key Performance Indicators (KPIs) sounds like it should solve all problems by measuring how effectively an individual, team, or organization is achieving important goals. But in ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

A recent investment bank research article suggested that generative AI could drive a 7% uptick in global GDP. What if, though, such statements were a kind of category error? What if AI were so ...

After years of relying on digital performance channels, small and medium-sized businesses are being forced to rethink how they grow in a more competitive and expensive market.

Track SEO progress with confidence. Learn how benchmarking reveals gaps, sets goals, and helps you stay ahead of competitors in search rankings. A huge part of an SEO’s role is tracking and monitoring ...

On September 30, 2025, the U.S. Food and Drug Administration (FDA) posted a Request for Public Comment regarding how to measure the performance of medical devices enabled with artificial intelligence ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

What it means to be a performance-driven leader, how to make the most of it and how to overcome its potential pitfalls. Performance-oriented leaders are focused on results, action and tangible ...