AI is powerful, but it is not magic. Just because developers use AI tools does not mean outcomes will improve automatically.

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

On September 30, 2025, the U.S. Food and Drug Administration (FDA) posted a Request for Public Comment regarding how to measure the performance of medical devices enabled with artificial intelligence ...

A recent investment bank research article suggested that generative AI could drive a 7% uptick in global GDP. What if, though, such statements were a kind of category error? What if AI were so ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Rather than placing all focus on metrics, sales leaders must recognize the importance of building principled, customer-led ...

Track SEO progress with confidence. Learn how benchmarking reveals gaps, sets goals, and helps you stay ahead of competitors in search rankings. A huge part of an SEO’s role is tracking and monitoring ...

After years of relying on digital performance channels, small and medium-sized businesses are being forced to rethink how they grow in a more competitive and expensive market.