Anu Sharma is the CTO IR Of ASG, LLC, which buys uniquely positioned vertical SaaS companies and builds them into market leaders. I’ve been working in tech leadership for the past decade, and in every ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

If a company is facing a lot of future uncertainty due to sales unpredictability, a rapidly evolving industry, or other factors, it makes sense that you’d want to get a better deal on the stock to ...