The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

When handled strategically, controversy can amplify visibility, mobilize supporters and even strengthen commercial ...

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and ...

When a PR crisis happens to you, you'll want all your primary players on both sides of the divide between legal and comms to ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

PR is changing. Traditional media looks different. Younger generations are getting news from TikTok or influencers. More people are listening to podcasts and watching online videos than they are ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kristin Hege As an agency ...