Trust doesn’t come from a single pitch. It’s earned through consistency, transparency, and doing what you say you’re going to do. For over 30 years, Cydcor, a leader in outsourced sales, has ...

In global organizations, complexity is a given. Different regions, departments and time zones all come with their own systems and priorities. It’s easy to let structure take the driver’s seat. But in ...

The honeymoon period after a pitch win is meant to be exhilarating. New partners. New energy. Big expectations. Yet, in ...

One-off projects can pay the bills, but they don’t always build a business. This is what freelancers need to do instead. Providing ongoing services like retainers, package deals and strategic ...

An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

Customers are the lifeblood of your company, but trying to keep them happy at all times can drain resources, threaten profit margins, and sap employee morale. And sometimes, managing one client ...

Great results don’t always speak for themselves. In agency life, it’s often the conversations around the work – not just the work itself – that shape how clients perceive your value. Yet most teams ...

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

Emerging technology and shifting holding company structures are changing how clients evaluate agency partners — and the State of the Pitch survey captures these trends.

I’ve been involved with startups, new business ventures, and innovation processes for decades. New ideas are always exciting. I get to see new technology, hear big visions of the future, and meet ...

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly ...