Trust doesn’t come from a single pitch. It’s earned through consistency, transparency, and doing what you say you’re going to do. For over 30 years, Cydcor, a leader in outsourced sales, has ...

In global organizations, complexity is a given. Different regions, departments and time zones all come with their own systems and priorities. It’s easy to let structure take the driver’s seat. But in ...

The key to building strong client relationships is about leveraging your natural interpersonal strengths while being mindful of your areas for growth. In today’s fast-paced business world, the key to ...

An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

One-off projects can pay the bills, but they don’t always build a business. This is what freelancers need to do instead. Providing ongoing services like retainers, package deals and strategic ...

The honeymoon period after a pitch win is meant to be exhilarating. New partners. New energy. Big expectations. Yet, in ...

Customers are the lifeblood of your company, but trying to keep them happy at all times can drain resources, threaten profit margins, and sap employee morale. And sometimes, managing one client ...

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly ...

Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively. My company put pressure on me to deliver results of more ...

I’ve been involved with startups, new business ventures, and innovation processes for decades. New ideas are always exciting. I get to see new technology, hear big visions of the future, and meet ...