Break down your objectives around customer, strategic, or financial outcomes into crisp hypotheses on how you’ll achieve them. A useful approach is to write testable statements of “things that must be ...

Mustansir Paliwala, CEO & Principal at Zomara. We help organizations strategize, grow and scale, for them to achieve their true potential. The journey from startup to scale-up is an exciting stage for ...

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...