When Justine Tiu and Adrian Zhang launched their crochet-kit business, The Woobles, in 2020, their product resonated with a newly homebound population that wanted to craft, and wanted it to be easy.

When you hear the word “crochet,” what do you think of? Do you imagine a beautiful pillow case, an adorable children’s toy or your grandmother sitting in her rocking chair creating scarf after scarf ...