Are you thinking about starting a podcast and want to make it truly memorable? Then, you MUST pay attention to the magical world of podcast jingles! You know, those catchy tunes that dance into your ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...

If you want to become a screenwriter, it’s so important to learn how to write action lines in a script. Action lines take up the bulk of a reader’s attention. It’s where you spell out what’s happening ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The logline for Jingle All the Way, my son Austin’s favorite, is, “A ...