For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. Google has launched AI Mode in Search across the US. AI ...

"Today we're expanding access to AI Mode beyond Google One AI Premium subscribers in the US, as we begin taking people off the Labs waitlist," explained Robby Stein, Google Search's vice president of ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Search Engine Land » Guides » Image optimization for SEO: A complete guide for beginners Share You might be staring at your SEO checklist in disbelief right now. Rightfully so. You’re already ...

If you want to improve the way Windows Search works on your computer, we recommend you use Semantic Search. It is a new feature introduced in Windows 11, allowing Windows to leverage AI to search ...