Ever since TikTok launched in 2016, video consumption on smartphones and tablets just changed. People were endlessly scrolling through vertical videos on their devices, watching comedy videos, skits, ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach. YouTube now displays Posts directly in the Shorts feed. Posts will be displayed without interrupting ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

YouTube metrics are vital for creators, and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted, ...