Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

BATH, UNITED KINGDOM - AUGUST 01: In this photo illustration the logo of US online social media and social networking site 'X' (formerly known as Twitter) is displayed centrally on a smartphone screen ...

When a viral indie game positively blows up online, chances are high that the modding community will flock to the scene to begin creating additional content. We saw the same thing happen to Lethal ...

Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...