Several months ago, we discussed a report from Constant Contact, Small Business Now: The Current State of SMB Marketing, showing that small business owners were struggling to market their products and ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Suzanne is a content marketer, writer, and ...

Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a ...

Let’s get one thing out of the way: Marketing can be overwhelming. Especially when you’re staring at a blank screen, five browser tabs deep into conflicting advice, and wondering whether you should ...

A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. Starting an e-commerce ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

When I got this gig, my editor said, "Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do hot takes." Totally reasonable ...

Many people dream of starting their own business. Running an enterprise in your home, garage or on the go means you can take ...

While expenses to begin an online business vary, here are some common costs you can expect to see with your new venture.