Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Search Engine Land » Guides » Long-form content is still very much alive, and here’s how to do it Share Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried ...

Matt Pegas neatly arranges stacks of books atop the red tablecloth at the reception table in the front yard of the house party. Surrounding the books is a tableau of candles, rose petals, a tarot deck ...

Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of AI Overviews, Bing Copilot, and ...

Neuroscientists have observed for the first time how structures deep in the brain are activated when the brain becomes aware of its own thoughts, known as conscious perception 1. The brain is ...