Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

Direct-to-consumer (DTC) genetic testing has rapidly grown in popularity, offering people insights into their ancestry, health risks, and family history. However, the DNA you provide holds significant ...

In 2017, I sent DNA samples to Ancestry, as well as to two other DNA companies. My parents had recently passed away, and I had some questions about my family background that I hoped the DNA might ...

Whether you want to authenticate well-loved family stories or are unaware of your family history and need a place to start, personal DNA testing has never been easier. At-home DNA tests are a popular ...

The National Academies of Sciences, Engineering, and Medicine will establish an ad hoc committee to conduct a study to review and assess existing methodologies, benefits, and challenges in the use of ...

Even as consumers embrace commercial genetic ancestry tests to trace ancestral roots or fill in gaps in the family tree, a team of researchers today (Oct. 19) is urging buyers to use caution when ...