The new tool delivers privacy instructions to every registered data broker at once. Launched on Jan. 1, it is open to all California residents.

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The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal ...

The personal data that companies collect from consumers online has become a big business referred to as data brokerage. However, most consumers don't know what personal information about them is being ...

You’ve been planning on fixing your brakes and Googling auto repair shops. At the same time, you have been longing to buy butterscotch fudge ripple ice cream and searching for it on your Instacart app ...

Imagine walking into a store and a stranger knows your name, income, and recent medical visits. Creepy? That’s how data broker systems work. They gather information from public data, online accounts, ...

Data Brokers Have a File on You. Here's How to See What's Inside From your shopping habits to your address, data brokers have many of your most personal details. We show you how to check what's out ...

Arjun Bhatnagar is Co-founder and CEO of Cloaked, a consumer-first privacy startup dedicated to bringing humanity back to the internet. Every day, as I work in data privacy, I'm reminded how easily ...

There is big money tied to personal information, much of it bought and sold by data brokers. Now, a new California law is ...

Data brokers have long operated in the shadows of the internet, quietly amassing unprecedented amounts of personal information on billions of people across the globe, but few realize just how deep ...