Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Waterbucket's new patent transforms dynamic product ads (DPA) with "As low as" price overlays, boosting engagement across all marketing channels. Price is what people use to decide if they're ...

DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLabs, a San Francisco-based provider of “dynamic creative optimization” software. “Dynamic creative optimization” ...