A new Plus button has appeared on the search bar of Google Search, and it aims to transform the experience by taking users directly to the AI Mode feature. Google Adds a 'Plus' Button to Improve ...

Google AI Mode is available in over 200 countries. This is big news for search. Unlike traditional search, Google’s AI mode handles complex, nuanced searches in natural language as well as image-led ...

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at the core of how Google grounds its AI Overviews, prioritizing speed ...

Google's new AI-powered feature aims to help organize your search results and de-emphasizes AI summaries. Web Guide organizes links into helpful categories that break down a complex topic, the company ...