Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

ChatGPT users may want to think twice before turning to their AI app for therapy or other kinds of emotional support. According to OpenAI CEO Sam Altman, the AI industry hasn’t yet figured out how to ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...