In business, launching a new technology, process, or system without testing is like flying a plane without checking if it can land. The result? Costly failures, frustrated employees, and operational ...

The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the development of automation technology is redefining usability testing. The global AI-enabled testing market ...

Improve your website's performance and drive more conversions with better A/B testing. Here's how to set it up using Microsoft Clarity and GA4. As a marketer, you want to improve your website’s ...

Usability testing shows how well a solution meets people's needs and highlights areas for improvement. Here are seven areas to watch. An essential part of a user-centered design process is assessing a ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Generative AI is driving a significant paradigm shift in how developers write code, develop software applications, reduce technical debt, and improve quality. GenAI isn’t just writing code, and there ...

User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

Companies investing in generative AI find that testing and quality assurance are two of the most critical areas for improvement. Here are four strategies for testing LLMs embedded in generative AI ...

When The Verge runs reviews of laptops (and occasionally phones), they are invariably benchmarked in order to measure various aspects of a PC’s performance. However ...