Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

The little boy, about 7 years old, almost disappeared inside the virtual reality headset, yet the way he was holding up his hands showed he knew exactly what to do. A laptop screen showed what he was ...

Adventure is a five-part virtual reality exclusive series to Apple Vision Pro. The film takes the audience inside the lives of extreme athletes and how technology brings their experiences to life.

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

St. Louis, MO – Virtual reality isn’t just for video games. Some nursing students in St. Louis are using it to practice high-tech training without the need for real patients. Goldfarb School of ...

Today’s digital marketers have an uphill battle ahead of them: cutting through the noise online and making a positive impression on potential customers. Creative ads only go so far, with the majority ...

Fabrizio Galeazzi does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

NEW HAVEN — Albertus Magnus College students will get to use virtual reality in the classroom thanks to a historic gift from ...

This story is part of the ZDNET In Depth series that examines the most innovative technologies of our generation. Inside perhaps the most functional rat's nest of cables imaginable, a European Space ...