Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: This guide breaks down first-party crawlers that can improve your site’s ...

One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful ...

As a marketer, you’ve spent hours adding value to your website. Now imagine a visitor drops by regularly to check what’s new and decide what’s worth showing in Google Search. That visitor? It’s called ...