Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

LinkedIn's algorithm prioritizes ads & sponsored content, hurting organic reach for creators. To adapt: share niche expertise, use authentic images, craft strong hooks, write longer comments, engage ...

Generative artificial intelligence (GenAI) is now a reality in higher education, with students and professors integrating chatbots into teaching, learning and assessment. But this isn't just a ...

Researchers are often asked to write references or recommendation letters. Nature asked three senior scientists what they do when they can’t endorse someone. I’m a neuroscientist in the United States.

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.