Helen Croydon is an author and former journalist who now specializes in personal branding. She is founder of Thought Leadership PR agency. When putting yourself forward for media opportunities, ...

Do you ever feel like your personal brand story is missing something? Maybe you’ve noticed every other brand story presenting an immense challenge, but without a struggle to share of your own, you ...

So you’ve got a fantastic idea for a screenplay and are anxious to start creating it. You know the premise, the conflict, the stakes, the twists—pretty much everything you need to start writing, right ...