A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

A major survey of business book authors provides insights into every aspect of writing a business book. You've got expertise, insights, and a story to tell. You're thinking about writing a business ...

Writing the first book is time-consuming. So, you may wonder, why should people still write one—especially if a book is not required for tenure at their institution? Many people may advise you to just ...