Social media algorithms driven by AI shape far more than what appears on our screens, including how we think, feel, and ...

Attention has become the world’s most traded currency. Audiences today scroll through hundreds of posts daily, and brands have a fraction of a second to make an impression. The brands thriving today ...

A.I. search tools, chatbots and social media are associated with lower cognitive performance, studies say. What to do? Credit...Derek Abella Supported by By Brian X. Chen Brian X. Chen is The Times’s ...

Armed with a burner phone and a fake name, I set out to learn how Instagram’s algorithm really works. This is what happened next At some point — let's say a Wednesday night around 8:40pm, too late to ...

Social media platforms prioritize engaging, visually compelling content, making it a natural fit for product discovery. As users scroll through their feeds, sponsored posts and trending content blend ...