Chapter 2 provides an introduction to the role CRM systems play in an organization, examines the anatomy of a CRM system and the type of CRM systems available, and looks at the CRM’s role as keeper of ...

More than 60 percent of the customer relationship management (CRM) solutions sold worldwide have failed. The reasons are many: failure to meet the set goals, cost overruns, delays in implementation, ...

The securities industry appears to have accepted defeat in the battle against the client relationship model (CRM), yet the war over the prospect of further regulatory reforms still is far from over.

When CRM implementations fail, it’s often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in. Did you know that anywhere between 50% and ...

The best CRM software delivers a vast range of benefits, heightening collaboration, boosting productivity, and, ultimately, increasing sales. However, organizations can only enjoy these benefits if ...

Using a CRM system gives businesses the tools to improve their customer relationships, streamline their sales processes and leverage the platform to achieve success. Customer relationship management ...

Derby Chang, Quality Assurance and Regulatory Affairs Manager for Imaxeon says that implementing the correct CRM solution is a worthwhile investment. “We've had our new CRM system in place for nearly ...

Software-as-a-service CRM has gone mainstream, says Forrester Research. A new report identifies five key strategies and tactics, including building a business case and negotiating a good service ...

It may have taken over a decade to finalize phase two of the Client Relationship Model (CRM 2) rules, but now comes the hard part — actually implementing them. While the CRM 2 reforms may have a ...

Telehealth has increased healthcare accessibility, leading to innovative technology use for better patient care coordination. Creative technology implementations include digital platforms for ...