For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

AppLovin Corp. leverages its AI-powered platform to deliver targeted, automated marketing solutions, positioning itself as a leader in next-gen advertising with substantial growth potential.

This article first appeared on GeeMee's blog page. In today's diverse mobile market, no single monetisation strategy fits all apps. Users vary widely in their preferences—some purchase premium ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few technology companies attempt. Once constrained by the volatile rhythms of ...

AppLovin Corporation APP has been one of the standout performers in 2024, with its stock price surging by a monstrous 713%. AppLovin's innovative AI-driven advertising solutions attracted significant ...