Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

This popular marketing mind-set, which adopts a holistic approach to attracting customers to your brand, has been gaining traction over the past few years and began to gather momentum over recent ...

According to recent B2B Marketing and Tomorrow People research, a very small minority of marketers are satisfied with the ROI created by their inbound marketing strategies. There are a huge number of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a day and age when we can basically have whatever we want the moment we want it, ...

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How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

Opinions expressed by Entrepreneur contributors are their own. I’ll say it: the days of outbound marketing are over. The “Wolf of Wall Street” mentality of harassing customers over the phone, sending ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...

It’s no secret that outbound marketing is no longer an efficient way to advertise your business. The rise of the internet and the omnipresence of social media means that customers are now more savvy ...