We’re going to look at some top examples of influencer marketing campaigns that really hit the mark. Let’s get into it.

Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Venelize de Lange from media update explores what declining trust in influencers reveals about changing consumer expectations ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. This approach transcends many ...

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Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

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In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and ...