YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science ...

I spoke with experts to discover how, when and why wellness influencers have gained the ability to spread health misinformation on social media. Anna Gragert (she/her/hers) was previously the ...

Here are the kings and queens of the red carpet. Top winners of the night included Don Jazzy, crowned Influencer of the Year, Bella Okagbue as Fashion Influencer of the Year, and Fola David as Art ...

When it comes to shaping global travel trends, identifying the latest hotspots or driving awareness for new cruises, there are different types of influencers: Social media influencers. And the real ...