Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

DRUGS OUT OF WISCONSIN. A PACKAGE DROPPED ON A KENOSHA DOORSTEP. KENOSHA COFFEY STREET HAS MORE PEOPLE TRACKING IT THAN JUST THOSE WAITING FOR THE PACKAGE TO ARRIVE. OPEN IT SLOWLY. KENOSHA COUNTY ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

CRANSTON, R.I. (WJAR) — The Rhode Island Department of Corrections is taking new steps to combat the growing problem of synthetic drugs inside its Adult Correctional Institutions (ACI), following a ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...