Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand using Instagram is doing it well. To evaluate whether your ...

Last week, we spotted an early test of Instagram's new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the ...

With over a billion active monthly users, Instagram is a natural platform for reaching a nearly unlimited number of potential customers. Making the most of your social media marketing opportunity ...

Instagram is streamlining the Reels editing process, plus adding new features for finding trending content. Instagram is streamlining the Reels editing process, plus adding new features for finding ...

On Instagram, "impressions" are when any of your content is shown to a user. Impressions don't track when someone interacts with your posts, or whether they're a new viewer. You can use an Instagram ...