Top creators, including Daniel Mac, Quen Blackwell and Charli D'Amelio, say they've been trying new approaches to their social media strategies. By Caitlin Huston Business Writer Amid uncertainty ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Instagram is now Meta’s third app with over 3 billion users.

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

Flip The Switch: How To Turn Your Instagram To Business Account And Unlock Its Power: By Shreya Doris Chattree Switching your Instagram from a personal profile to an Instagram to business account is ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...